Introduction: Why Substrate Choice Matters
When it comes to baby wipes, the performance and comfort are directly influenced by the substrate. Two of the most common materials in the industry are spunlace and airlaid. Both offer unique properties, but the choice depends on brand positioning, target customers, and overall cost structure. In this article, we’ll explore their differences and guide procurement managers on how to evaluate them when sourcing from professional suppliers.
What is Spunlace?
Spunlace, also known as hydroentangled nonwoven, is made by using high-pressure water jets to entangle fibers. This process creates a soft, fabric-like material with excellent drape and tensile strength.
Key features include:
✔ Exceptional softness, making it ideal for sensitive baby skin
✔ High durability, reducing tearing during use
✔ Good lotion retention for moist wipes
These qualities explain why many Baby Wipes Manufacturers continue to use spunlace as their primary material in premium product lines.
What is Airlaid?
Airlaid is produced by dispersing wood pulp fibers through an air stream, then bonding them with latex or other binders. The resulting material is bulkier and more absorbent than spunlace, though not as soft.
Key features include:
✔ High absorbency, suitable for cleansing heavy messes
✔ Lower production costs compared to spunlace
✔ Bulkier texture, giving wipes a cushion-like feel
Because of its affordability, airlaid is commonly chosen for value-range baby wipes or bulk-order programs in emerging markets.
Comparing Spunlace and Airlaid in Baby Wipes
| Feature | Spunlace | Airlaid |
|---|---|---|
| Softness | Very high | Moderate |
| Absorbency | Moderate | High |
| Strength | Excellent | Average |
| Cost | Higher | Lower |
| Applications | Premium baby wipes, skincare wipes | Value wipes, bulk products |
Procurement teams should assess whether softness or absorbency is more critical for their end-users. For premium retail products, spunlace is often the default. For institutional use or budget lines, airlaid may be more cost-effective.
Factors to Consider in Procurement
-
End-user preference – Parents of newborns typically prioritize softness and safety, making spunlace the safer option.
-
Market positioning – Private labels aiming for competitive pricing may prefer airlaid to optimize margins.
-
Customization needs – Both substrates can be embossed, printed, or combined with lotions, but spunlace provides more flexibility in branding.
-
MOQ and logistics – Larger Wipe Manufacturers often provide mixed substrate programs, helping distributors test both options without large risk.
Sustainability Considerations
With growing demand for eco-friendly wipes, both spunlace and airlaid are being adapted with biodegradable fibers such as bamboo, viscose, and PLA. Brands targeting European and North American markets should consider these upgraded options to meet environmental regulations.
Conclusion: Matching Substrate with Strategy
The choice between spunlace and airlaid is not about which is “better” but rather which aligns with your product strategy. If your customers value softness and premium feel, spunlace is the right choice. If affordability and absorbency are key, airlaid may be more suitable. Working with experienced baby wipes manufacturers ensures access to both materials, reliable quality control, and flexible packaging solutions.
By understanding these substrates, procurement managers can make informed sourcing decisions that align with brand goals and consumer expectations.
